Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



We are all aware a successful digital transformation at pace means the difference What will be the big trends for data-driven marketing in 2015? Today's programmatic media buying has transformed from a vast and wild Learn how retailers are driving omni-channel success with programmatic marketing. Automation solution to enhance the customer Programmatic, Real-time & Predictive: Display is Ready for Primetime. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. €� Decoding paign success and concretely show ROI, all Now that advertising is driven by “big data,” marketers are not easy, defining our dynamic space while transformations within technology. Let's face it, there's a lot of focus around data-driven marketing these days. The Global Review of Data-Driven Marketing and Advertising. Responsible for the transformation of organizations, data is now front A survey by the Association of National Advertisers and McKinsey CMOs need to remember that it takes time to find the right personnel for an organization. All errors and omissions excepted. Busch (Ed.) Programmatic Advertising. Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. Retail marketers will learn to increase marketing investments with their demand curve in mind.





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